Improving Your Business

Stories, articles and advice aimed at improving your business

The pros and cons of multimedia
The pros and cons of multimedia

Video isn't always the best answer to a marketing challenge. Agents and brokers may find expanding their horizons and thinking through the many multimedia tools available for marketing a given property can help them find a better strategic fit.

Should brokerages create in-house video teams?
Should brokerages create in-house video teams?

Brokerage-wide video platforms can be useful recruiting tools, but they're also part of a larger strategy, bringing particular benefits to real estate companies that aren’t possible with other media.

The dos and don’ts of using video to market homes
The dos and don’ts of using video to market homes

When creating videos, it’s important to keep in mind that both the Illinois Real Estate License Act and National Association of Realtors’ Code of Ethics set forth specific rules regarding what you need to include in your videos and what you can’t show.

Lone Wolf and Real Estate Webmasters join up; HomeLight announces digital mortgage acquisition
Lone Wolf and Real Estate Webmasters join up; HomeLight announces digital mortgage acquisition

A transaction management company and CRM/website provider join forces, and a Google-backed company that matches sellers with agents and cash buyers announced it’s acquired a lending startup.

4 things agents can do to sell more investment properties
4 things agents can do to sell more investment properties

Even if they have a great experience with you as their agent, traditional buyers and sellers only have a reason to work with you once or twice. Investors, on the other hand, buy again and again. If you help them grow a portfolio, you become a critical part of their operation. Here's how.

Most consumers would wait up to 3 months before cutting the price on their home
Most consumers would wait up to 3 months before cutting the price on their home

Get inside the minds of sellers. A new study shows that a disconnect still exists between consumers putting their homes on the market and real estate agents, despite market forces that are making an impact on prices.

How to avoid closing disasters
How to avoid closing disasters

There’s always the potential for problems as a transaction wraps up. Thankfully, there are many checks and balances real estate professionals can institute in their processes to side-step such issues. 

Check yourself: How agents can hold themselves accountable for their goals  throughout the year
Check yourself: How agents can hold themselves accountable for their goals throughout the year

Real estate professionals who set annual goals often have concrete numbers to reach and strategies for achieving them. We’re now halfway through the year, and it’s time to check up on how agents have fared with meeting their targets and executing their business plans.

Using multimedia to bridge the gap between individuals and teams
Using multimedia to bridge the gap between individuals and teams

For team leaders and brokerages, there's one important choice regarding business exposure that is often at the forefront of decision-making in the marketing realm: Should we be promoting individual agents or the larger brand? In some ways, Bridge International is the perfect case study for this question.

5 unexpected ways real estate agents can use chatbots
5 unexpected ways real estate agents can use chatbots

Artificial intelligence has moved past its initial hype phase and chatbots have not only managed to survive beyond this first phase but are thriving because of their tangible benefits. With more and more people looking to ensure customer engagement and loyalty in a space where potential clients are flooded with options, chatbots are increasingly being implemented.

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