Below are just a few of the questions agents need to ask to assess potential clients’ current situation, motivation, and timeline. How long have you been looking for a new home? How soon do you hope to move? Have

In the real estate business, agents have to strike a balance between engaging clients on a personal level and employing the sales tactics that will get a home sold. We asked Brian Rayl, a Realtor with Keller Williams who

Boosting credibility with designations and certifications can certainly impress clients. But how much do those designations, which require investments of agents’ time and money, really impact their business? Do more designations translate into more income? We took a survey

Over the course of their real estate career, agents will work with many real estate professionals. Some will know what they are doing…and others may not. Encountering low-quality agents is a frustrating experience, but one that any agent can

Rookie agents have a lot to learn during their first years in the business. Jessica Jakubowski, an associate broker at Baird & Warner, and Josh Lipton, a Realtor with Jameson Sotheby’s International, know how to handle it better than

For an experienced perspective on common rookie mistakes, we turned to Mike McCatty, a broker with Century 21. McCatty has closed more than 1,300 transactions totaling a half billion in sales since 1999, and was named “Office Broker of

We pulled the numbers of likes, followers and shares directly from each brokerage’s social media pages during the week of May 9. Brokerages are listed in descending

We ran the numbers on national real estate brands and local brokerages to see which websites led in website visitors and visitor engagement. We pulled data from Alexa.com during the week of May 9. Average time on site is

Agents know that being found online is crucial for their business. David Conroy, an R&D engineer for CRT Labs at the National Association of Realtors’ headquarters, has some best practices for SEO implementation on agent websites. “Real Estate is

In our Agent Insider survey earlier this year, we asked agents which real estate apps they use. Though the MLS was the clear favorite (62 percent of respondents said they used it), 46 percent told us that they use

Here’s what the market looked like in 1980, when many of today’s older agents were first navigating their real estate careers, versus the market today’s real estate rookies enter into in

For some perspective on real estate branding over the course of an agent’s career, we turned to a group of agents whose experience and tenure in the field make them the perfect candidates to complete a short survey on

Real estate agents have a longstanding reputation as enterprisers in the business world. According to the 2015 National Association of Realtors (NAR) Member Profile report, the average age of those industry leaders is 57 years, an age that is

Renelle Address: 403 N Wabash Avenue Price Range: $1,660,000 to $3 million Number of units: 45 Number of floors: 17 stories Date listed for sale: Pre-sales begin in mid-May. Completion: Deliveries for Renelle are expected to begin in spring

If you ask Brian Balduf, the chairman and co-founder of VHT studios, about the main benefits of his company’s new drone photography/video system, he does not mince words.  “So much focus of the last 20 years in bringing technology

The outlook is good for the luxury real estate market, according to The Institute for Luxury Home Marketing’s Housing Report for the first week of April 2016. Although it’s currently a “buyer’s market,” according to The Institute’s “Market Action