Marketing campaigns are extremely important in a difficult market. From understanding the competition, creating a strategy and pinpointing the right mix of methods, learn how to create a marketing campaign that works for you and your properties. By Meghan

The difficult economy largely has stymied growth in the green real estate market, but experts remain hopeful consumers’ interest in purchasing environmentally friendly properties will strengthen along with the financial market. By Meghan Boyer Consumer interest in the green

Industry outsiders might be surprised to learn that even in this struggling economy, second-home purchases are still taking place. And while sales of second homes – whether for investment purposes, vacation homes or future retirement residences – have slowed,

Iris Ade Broker Prudential Preferred Properties With over 25 years of marketing experience under her belt, Iris Ade has spent the last nine in the real estate industry. As a top residential producer from 2005 to 2008, Ade generated

Who’s Who in Chicagoland Real Estate Welcome to Chicago Agent magazine’s second annual full-color Who’s Who issue. We’re pleased to present you with 35 of this year’s most powerful industry members, all together in one

There are currently 228 neighborhoods in Chicago, and more seem to be popping up daily. As for the number of suburbs included in the Chicagoland area, there are just too many to count. This is the reason every year

The luxury home market may be diminished in our current economy, but it is by no means gone. Buyers and sellers might not be in a rush to make any decisions, but there are still potential clients out there

Which is the Right Choice? Choosing between a big brokerage and a boutique agency is a personal and professional choice that can change as your career advances or your clients’ needs grow and alter, especially during the constant fluctuations

As Baby Boomers near retirement age, more and more members of that generation are looking into purchasing a home in an active-adult community. In order to break into this growing facet of the market and reap its benefits, real

Everyone in Hollywood says talent doesn’t matter; it’s all about who you know. While some feel the same about the real estate industry, in truth it takes talent in addition to knowing the right people. But if you’re a

The 2009 Spring Collection Welcome to Chicago Agent’s Spring New Construction Issue. This season’s listings include tons of single-family homes, condominiums, duplexes, simplexes, homesites, townhomes and almost anything else your clients can imagine. We’ve brought you listings from Douglas

No one is going to tell you that 2009 will be an easy year. However, that doesn’t mean this is the time to blame the economy and throw in the towel. There are still plenty of agents out there

In today’s complicated market, there is no time to be picky. Taking the time to sharpen your skills and learn to relate to clients of all generations may open up a whole new world of possibilities, and it’s a

By Debra DeFrancesco A few years ago, after seeing the repeated need for additional knowledge in counseling my senior clients and their families, I joined an elite group of more than 16,000 real estate professionals in North American who

Tap Into An Overlooked Client Base By Debbie Russo Looking to expand your clientele and tap into an often ignored segment of the market? The answer is to think older, as in older homeowners, many of whom may be

Even when business isn’t booming, there are still plenty of opportunities to enter the senior market, especially since baby boomers often seek a simpler way of life regardless of the push or pull of market forces. Boomers are an