What it Means To Be a Full-Service Brokerage

by Deanna Kane

c_v11i14_coverOn top of the significant dollar amount surrounding a real estate transaction, the stress of finding a team of trusted advisors can be insurmountable. In addition, the competitive housing market can challenge even the most dogged prospective homebuyers. Some of the area’s real estate brokers respond to the needs of those consumers by expanding and tailoring their services to assist workers transferring into the city.

One-stop realty agencies can provide a variety of services designed to help make the process of purchasing a home easier for the customer. Apart from offering traditional brokerage functions, an agency may also provide lending, mortgage, title, property management and other services to fit the needs of their clients.

The concept of keeping as many services in-house as possible stemmed from client frustrations and numerous experiences. For Baird & Warner, Laura Ellis, the senior vice president and general sales manager of the brokerage, says that alleviating client aggravations is a must for customer service, and can also sometimes save a deal.

In one instance, Ellis says, Baird & Warner had three families ready to buy a home, and with all three families, the financing fell through. However because Baird & Warner has a mortgage firm in-house, Key Mortgage, all three families were able to save the deals. 

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