Posts by Jason Porterfield

Chicago suburb ranks high for big city feel

The suburbs are becoming more alluring to residents of major cities as the COVID-19 pandemic continues into...

Chicago homebuyers faced higher prices, lower inventory in September

This year, buyers encountered a 21% decrease in listings from the beginning of 2020, along with a 17% price increase to about $20,000 more than...

Tech tools: How agents keep pipelines full and build their brands

With a new app popping up seemingly daily, how do agents know which tech companies to trust to make their lives easier while also staying true to their own brand? We spoke to some of today’s most revolutionary tech companies...

Build, buy or partner? Creating a real estate technology stack that works

Sometimes it makes sense to build your own tech, whereas other situations call for an off-the-shelf solution or a vendor partnership. Which styles benefit different types of businesses and offices? Also, how can tech companies adapt to better serve the...

Industry adaptation at the intersection of COVID-19 and real estate technology

The contagious and debilitating nature of the virus has forced agents to adjust their business practices and marketing strategies to reach current and potential...

Self-care and financial advice from 3 real estate heavyweights

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm....

The luxury home market in Chicagoland: Meeting the challenges, making the sale

Chicagoland’s luxury market is still active. Buyers who can afford high-end housing are still willing to take their time and do their homework while seeking the perfect property to meet their individual needs. Agents who are prepared and who have...

A glimmer of hope? Chicago pending home sales see modest uptick

Is the real estate market turning the corner as the country flattens the curve? A new report sees a possible light at the end of the...

Staging on steroids: How agents and brokerages deliver concierge design services

Many buyers want properties that are move-in ready, and this trend has become even more pronounced in the era of COVID-19. Learn what agents, brokers and vendors are doing to fill the...

Green homes 2.0: Sustainability and resilience in new construction

Shifts in the public perception of the planet are impacting the new-construction world in Chicagoland. For some, the solution involves green homes that utilize sustainable materials. But also, the concept of resilience has also become part of the conversation as...

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