Posts by Jason Porterfield

Industry adaptation at the intersection of COVID-19 and real estate technology
Industry adaptation at the intersection of COVID-19 and real estate technology

The contagious and debilitating nature of the virus has forced agents to adjust their business practices and marketing strategies to reach current and potential...

Self-care and financial advice from 3 real estate heavyweights
Self-care and financial advice from 3 real estate heavyweights

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm....

The luxury home market in Chicagoland: Meeting the challenges, making the sale
The luxury home market in Chicagoland: Meeting the challenges, making the sale

Chicagoland’s luxury market is still active. Buyers who can afford high-end housing are still willing to take their time and do their homework while seeking the perfect property to meet their individual needs. Agents who are prepared and who have...

A glimmer of hope? Chicago pending home sales see modest uptick
A glimmer of hope? Chicago pending home sales see modest uptick

Is the real estate market turning the corner as the country flattens the curve? A new report sees a possible light at the end of the...

Staging on steroids: How agents and brokerages deliver concierge design services
Staging on steroids: How agents and brokerages deliver concierge design services

Many buyers want properties that are move-in ready, and this trend has become even more pronounced in the era of COVID-19. Learn what agents, brokers and vendors are doing to fill the...

Green homes 2.0: Sustainability and resilience in new construction
Green homes 2.0: Sustainability and resilience in new construction

Shifts in the public perception of the planet are impacting the new-construction world in Chicagoland. For some, the solution involves green homes that utilize sustainable materials. But also, the concept of resilience has also become part of the conversation as...

Company policies: How managing brokers navigate new rules and regs
Company policies: How managing brokers navigate new rules and regs

This year brings new laws about marijuana use, tenant screening and real estate licensing, and as usual, there are subtle but important changes on social media use and cybersecurity practices. Is your office ready for 2020 from a legal...

Taking the helm: How managing brokers learn to lead
Taking the helm: How managing brokers learn to lead

What does it take to become a managing broker? We check in with three agents who recently made the transition from independent contractor to manager to learn what surprised them, the lessons they’ve learned along the way and the skills...

Neighborhoods: How to identify rising areas and become a community expert
Neighborhoods: How to identify rising areas and become a community expert

To say Chicago is a city of neighborhoods is most certainly cliché by now, but that doesn’t mean it isn’t true....

Broker as politician: How involved agents transform communities and their business
Broker as politician: How involved agents transform communities and their business

The interests of brokers and politicians often overlap, as both seek to promote and improve communities. But politically active agents take a more direct approach by advocating directly for changes or...

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