Placester’s Industry Partners

Putting digital marketing and data tools in agents’ hands for in-the-field use helps them stay flexible and nimble throughout their work days. But there’s a learning curve when it comes to using new tools to reach out to target audiences.

Agents can come to Placester for a number of valuable services, starting with the company’s website management services and extending to a suite of CRM tools. Now, the company’s Industry Partners program extends Placester’s platform through a combination of branding, marketing and lead management functions. Through the program, agents who struggle with successfully integrating technology into their business – whether that’s managing their websites, utilizing apps or keeping track of data – can easily find a third-party service that can help them via Places. In fact, Placester now hosts tens of thousands of websites that are operated by third-party service providers.

Placester’s partners include the branding and content company BrandCo, real estate trainer and technology services provider MichaelTritthart.com, and site provider/customization experts Agent Site Branding. In recent months, Placester has added to its own ecosystem of tools for agents by acquiring the digital real estate search platform Homefinder and the customer satisfaction survey site RealSatisfied.

The Industry Partners program began with the idea of using third-party partners to help bridge the gap between software solutions provided by the platform and agents who have trouble using them.

Placester Co-Founder and CEO Matt Barba is quick to acknowledge that his company is not equipped to provide 24/7 support to its customers. While the idea had been germinating since Placester’s founding four years ago, it really kicked off in the last year, once Placester began partnering with major companies – such as Keller Williams – that already provided high-level branding and technology tools to agents.

Now, Placester also is preparing to launch its own mobile app geared towards agents and brokers.

“Agents have websites and software, but they do not have a lot of apps,” Barba says. “Agents are doing their work out in the field. They want a lot of one-click, easy-to-digest stuff. They don’t have time to sit at their desks all day and respond to leads. They want it automated and on their phone.”