Two years ago, Dawn McKenna Group made a key investment in its future: the creation of a dedicated division to support the growing demand for new-construction sales. That decision positioned the company to continue to scale nationally and internationally — and today, it’s leading the charge in some of the most desirable markets in the United States and beyond.
“Most of our new-construction business comes from referrals and developers actively shopping with our team,” said Christine Lutz, director of new development sales. “Our people stand apart, and we’re often recommended by architects, general contractors and designers who value our deep expertise in development sales.”
To meet this growing demand, DMG launched DMG Development Sales & Marketing, a specialized division built to focus solely on new construction. The team is staffed with seasoned experts in strategy, marketing and sales.
Lutz said DMG recognized that new development was becoming an “increasingly important component” of real estate business in several of its key markets. DMG combined its team’s broad network and referral strength with specialized expertise in development sales and marketing.
Scaling high-end sales
DMG has carved out a strong niche in the luxury sector. “We focus on ultra-luxury condominiums, high-end single-family homes, mixed-use projects with retail and hospitality, and premier waterfront estates,” Lutz said.
While Naples serves as the company’s primary market, DMG also has a strong and growing presence in other key destinations. “Naples is our primary market, with a strong presence in Chicago, New Orleans, Park City and the British Virgin Islands — key destinations where our clients live, vacation and invest,” she added.
As the division grows, maintaining service quality remains a top priority. “We pair dedicated on-site sales teams with centralized DMG leadership and marketing support,” Lutz said. “This structure allows us to deliver local expertise while maintaining consistent service and brand standards across markets.”
Looking ahead, the new development pipeline is robust. “We currently represent $1.45 billion in new development assignments — some on the market and others about to launch,” Lutz noted. “The next two years include multiple marquee projects in Naples, expansion into additional markets and strengthened national developer partnerships — all while staying focused on the high-touch service and sales performance our brand is known for.”