Zillow, Realtor.com and Trulia all offer their own mobile apps today. This is important as a growing number of consumers are browsing home listings through their smartphones and tablet computers.
And these mobile users are more likely to contact agents than are visitors who come to the online sites from desktops or laptops. According to a recent story on Inman News, visitors who come to Realtor.com from their iPad devices are 160 percent more likely to call real estate agents, while those who come from iPhones are 300 percent more likely to do so.
While Haran wouldn’t say he necesarily has a personal favorite among Realtor.com, Trulia and Zillow, he did say he preferred Realtor.com’s mobile application.
“Realtor.com really distinguishes itself with its mobile apps,” Haran said. “Realtor.com uses touch-screen technology to make its apps stand apart from the website.”
Dollinger, too, said that he couldn’t pick a leader, necessarily, among the three listing sites. He credited Realtor.com with having some of the best mobile apps he’s seen from a real estate site, Trulia for having the most intuitive – and slickest – interface and Zillow for having the most data.
“I know that’s a pretty politically correct answer, but it’s true,” Dollinger said. “Each of the sites has its own strong points. That’s one of the reasons why it makes sense for agents to use them all.”