Kay Wirth, a broker with RE/MAX Unlimited Northwest in Crystal Lake, says that she advertises herself and her listings on Zillow, Trulia and Realtor.com. But of the three sites, she spends the most, in both dollars and attention, on Realtor.com.
Wirth pays for Showcase Listings on Realtor.com. With a Showcase listing, agents can post up to 25 photos on each of their Realtor.com listings. They can also add full-motion videos and open house alerts. Showcase Listings also come with multiple leads forms, making it easier for potential buyers to contact listing agents.
The enhanced service also allows Wirth to write longer descriptions of her properties. As she puts it, she could “write a book” about each of her featured listings if she so desired. She pays $3,198 per year for enhancing 25 listings in an unlimited number of ZIP codes.
The Showcase Listings feature also makes it easier for potential buyers to find Wirth’s Realtor.com listings. If buyers, for instance, search Crystal Lake for homes for sale, Wirth’s listings will rotate at the top of the page.
Wirth believes in Realtor.com so much, she even spends extra money to place banner ads on the site advertising her services.
“I spend more of my advertising money on online vehicles than I do on print advertising,” Wirth said. “And I spend a lot of that money on Realtor.com.”
Wirth does not pay extra for either Trulia Pro or Zillow Premier Agent, those sites’ equivalents to Realtor.com’s enhanced listings. Instead, she places only free listings on those two sites.
There’s a simple reason for this: Realtor.com, as Wirth says, is the online listing site that brings in the most business. It’s also the site that attracts the most dedicated visitors, Wirth said. She pointed to statistics released by Realtor.com for November: visitors spent more than 276 million minutes searching homes on the site during that month. The average visitor spent 23.9 minutes on the site and viewed 26 pages.
Realtor.com also does a better job attracting international buyers, Wirth said. In November, Realtor.com captured 880,000 unique visits from inter-national consumers.
“The consumer typically goes to Realtor.com first,” she said. “I do get quite a number of leads through Realtor.com. Realtor.com also pushes people toward my website. That is always helpful.”