Dollinger agreed that each of the three sites has its own benefits.
Realtor.com is the only one of the three that gets its listing information from a direct feed from real estate association’s MLS data. Because of this, Realtor.com is updated every 15 minutes with new information.
“As far as factual information, Realtor.com is the standard,” Dollinger said.
But what about those agents with limited funds? What if an agent can only spend $500 a year for online marketing?
Haran says that $500 annually would get agents the baseline packages from any of the three sites. Of these three sites, Haran says, the highest quantity of leads, at least for Coldwell Banker, comes from Realtor.com, making it the apparent top choice for agents with limited budgets.
Dollinger says that he has heard from several agents frustrated with the much slower update times from Zillow and Trulia. It’s not unusual, Dollinger said, for buyers to ask agents why they haven’t toured a particular house that they’ve found on Zillow or Trulia. Often, agents have to tell their buyers that the house was actually sold two months ago. Trulia and Zillow, though, have yet taken down the listing.
Trulia and Zillow, though, do have their selling points in Dollinger’s eyes. Trulia is an extremely easy site for consumers to navigate. It provides a nice balance of neighborhood and property information without overloading its pages with advertising, Dollinger said. Because of this, consumers tend to find it easy to surf Trulia’s listings.
Zillow has an obsession with numbers and data that tends to attract like-minded consumers to its site, Dollinger added. The site’s popular and controversial Zestimates – its estimates of a home’s current value – are an example.