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James Faircloth, Prudential Preferred Properties – Lakeview

What was your first job in the realty industry?
Residential real estate sales

Who inspires you?
Real estate professionals who grow their business through the use of technology, innovative thinking and teamwork are the ones that inspire me.

What is your favorite free-time activity?
Backcountry skiing and snowboarding in Park City, Utah. I had been looking for the perfect mountain town for a second home. After a lot of searching, I found that Park City was an ideal choice. I spend about 60 days a year there, 30 days of which are spent on the slopes.

How did you learn the business?
I had a mentor my first year in the business; thereafter, I modeled my business after other agents that I viewed as successful.

What was your most difficult sale, and how did you succeed?
My most difficult sale was a one-bedroom condo at The New York. I had to learn to market like a developer. I discovered that if you put enough sugar on anything, it will sell.

What is the most difficult aspect of your job?
Being honest with yourself and holding yourself accountable for the direction of your business

What was your worst job, and what did you learn from it?
I was an advertising executive. I learned humility, customer service and how to win new business.

Where do you go to network and meet new clients?
I try to hold at least two open houses per weekend.

What has been your greatest accomplishment?
Receiving recognition from my peers has been a great accomplishment, and very important to me. I also enjoy mentoring new agents.

What was the last good movie you saw or book you read?
The last good book I read was How Starbucks Saved My Life, written by Michael Gates Gill.

What is your favorite restaurant?
Mon Ami Gabi

Architecturally speaking, what is your favorite building in Chicago?
Erie on the Park

What kind of car do you drive?
Mercedes CLS 550 with buyers, 1982 Vespa Scooter for summer showings

What is your favorite city after Chicago?
Rome, Italy

What is your personal motto?
If you make work fun, you’ll never work a day in your life.

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