Brokerages are changing faster than ever before due to advances in technology, as well as an influx of venture capital and private equity that’s bringing in new business models. Still, it’s not the end of traditional brokerages, according to some of the biggest names in the business. With more options on the table, the best defenses are knowledge and a value proposition that keeps customers coming back. To stay in the game, know your competition and be prepared to explain the value you offer when an agent, buyer or seller asks, “Why should I go with a traditional brokerage?” Read more from the issue here.
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