Search for luxury real estate in Harbor Country, lakefront homes in Northwest Indiana, or high-end properties in Chicagoland, and Heidi Picard’s name shows up organically and consistently.
Picard, an award-winning broker with Heidi Picard Properties @properties Christie’s International Real Estate, became interested in real estate sales after rehabbing, renting, and flipping her own portfolio of single-family homes.
She left behind corporate America 22 years ago to sell real estate and never looked back. Having lived across the city and suburbs of Chicago, Picard knows what makes each community distinct. “Lucky for me, a second home in Union Pier expanded my footprint into Harbor Country — a vacation lifestyle only an hour from the city that I fell in love with and have been selling ever since,” she says.
Picard uses social media for listings and to give buyers and sellers a real sense of the markets she serves, from the neighborhoods and lifestyle to the inventory, and trends. “Video is a big part of how I communicate,” she says. “It is the fastest way to help a buyer fall in love with a property or a market before they ever visit in person.”
She blogs at heidipicardproperties.com about market trends, neighborhood guides, and buying and selling across Chicagoland, Harbor Country, and the Indiana lakefront, and has a strong digital footprint across all three markets.
Unfazed by shifts in the marketplace, Picard shows up to provide real value to buyers navigating an unfamiliar market, sellers trusting her with their most significant asset, and every client in between. “When you are truly tuned into your clients and their needs, market fluctuations become less daunting for everyone in the room, including you,” she says. “That consistency keeps my clients coming back and sending their closest friends and colleagues my way.”
