Susan Morrow, a Chicago transplant since 1997, began her career in commercial lighting and design, unknowingly acquiring valuable knowledge about design principles and the transformative effects of light. At a point when she contemplated a change in her professional life, a friend suggested real estate as a good fit. For the past 20 years, Morrow has excelled in real estate, setting herself apart with strong negotiation skills and personalized service.

Morrow’s success in the residential sector comes from referrals, as she strives for optimal outcomes with each client. Specializing in leasing and relocation, she serves a wide range of clients, from first-time to luxury homebuyers and sellers in Chicago neighborhoods like Lakeview and Bucktown. She starts each engagement with a video call or in-person meeting to understand needs and set expectations. Her effective communication and follow-up demonstrate her passion and extensive knowledge. She excels at helping couples find properties that suit them individually and as a unit.

Morrow’s achievements have been recognized by Baird & Warner, with inclusion in its Founder’s Club and commendation as a Five Star Professional.

Beyond real estate, Morrow is the board chair for SketchPad, a Jewish coworking and incubator space in Ravenswood. She also joined the regional board of Israel Tennis & Education Centers, which provides services to over 20,000 children in Israel through tennis. Morrow is also on Women’s City Council for the Jewish United Fund. In her leisure time, she enjoys travel, cooking, skiing and spending quality time with loved ones.

Morrow’s journey from commercial lighting to real estate demonstrates her ability to leverage unique skills and passion across industries. Her commitment to personalized service, negotiation skills and extensive knowledge have made her a trusted professional in Chicago.