While working as a real estate developer flipping houses and as a general contractor, Ben Lalez found himself drawn to working with people on a more personal level. He wanted to help them navigate the anxiety-provoking task of purchasing and selling real estate.
Lalez, a broker with Compass, has been in the business for nine years. A certified Real Estate Negotiation Expert, his clients appreciate what he calls his “non-salesy” approach. “I will never push someone into buying anything,” he says. “I am there as a sounding board to help people see the positives and negatives of a property and to help them find what they told me they are looking for.”
Interning with the prestigious LG Development Group, Lalez learned the basics of the construction business, which helped jump-start his career. When the market crashed in 2008, his dad convinced him to take advantage of the cheap investment opportunities and flip his first house. Once he saw the profits from that investment, he quit his job and began flipping houses full-time. Eventually, the market rebounded, the margins narrowed and flipping houses became less appealing. From there, he earned his general contractor’s license and started his own company, ASB Development. With ASB, he purchased and developed his own property and also helped investors and homeowners renovate theirs. From 2010 through 2016, he worked in various capacities as a general contractor and developer while using his real estate license to close a few deals on the side for friends and family.
Today, Lalez works with buyers of luxury properties and investors looking to get a return on passive income. In 2017, working part time, he closed $4 million in sales. A year later, he sold an impressive $14 million. Clients really like that he has a background in construction. “I’m able to tell people how much it will cost for that dream kitchen or new floors,” he says. “It saves a lot of time by not having to bring in a contractor.”
Aside from his success in business, Lalez is most proud of convincing his beautiful wife, Megan, to marry him.