Matt Farrell, Managing Partner
Vickie Liu, Senior Broker
Michael Emery, Senior Partner
Urban Real Estate
Urban Real Estate managing partner Matt Farrell and senior partner Michael Emery envisioned a brokerage which would serve its clients with game-changing technology to make searching for properties seamless, with first-class client service unlike any other and brokers so savvy in their field that clients would not be able to resist working with them. Today, Urban proudly embodies that vision, and a culture of professionalism and community service that the brand lives by.
Interviewed often for insights into the Chicago marketplace, Farrell believes brokerages must be engaged to be relevant. “Consumers have a myriad of data bombarding them daily. The value that brokers bring to the transaction is the guidance, experience, and detailed knowledge they have on a particular neighborhood, building, or even on a condo unit’s history,” Farrell says. “It is our job to keep our hand on the pulse of the nuances of our communities, and to know our product better than anyone. It’s our focus at Urban to ensure we identify the brightest brokers, and help them strengthen their business, providing the ultimate experience to our clients.”
Senior broker Vickie Liu, who was recently recognized for the fifth time by Chicago magazine for being among the region’s top five-star real estate brokers, has continued to grow her business at Urban, serving the New East Side and the Downtown, Gold Coast, South and West Loop neighborhoods. “Helping my friends and clients find their next home and investment puts them a step closer to realizing their own dreams. Chicago is an incredibly dynamic place to live,” Liu says. “We could not be more fortunate to have this wonderful landscape as our backyard.”
Recently, Urban began offering Mercedes-Benz chauffeured car service to its brokers so that during their commute with clients, they can focus on the showings instead of the hassles involved with Chicago driving. “Recognizing and anticipating our brokers needs are at the forefront of what we offer our agents and clients. This popular benefit has made life easier for our brokers, and is just another way we differentiate who we are,” Emery says.
Above all else, Urban Real Estate partners and brokers are encouraged to be leaders in their communities by giving back. Emery says, “Many of us have been involved with the Chicago, Illinois, and National Associations of Realtors, as well as Midwest Real Estate Data (MRED), but our proudest contributions are to groups including the Union League Boys & Girls Clubs, and others where our brokers put their time, effort, and resources.”