Beauty may indeed be in the eye of the beholder, but Karen Peterson’s discriminating taste has proven infallible time and time again. As someone who believes that no detail is too small, from the placement of guest bathroom towels to the lighting that must be used, this Coldwell Banker broker overlooks nothing when readying a home for sale or determining if her client should consider it for a potential purchase. “My passion for homes and decorating came first,” explains Peterson when recalling what prompted her to pursue a real estate career. The city of Chicago particularly motivated her to enter the industry. “The iconic buildings amid the small, intimate, exquisite neighborhoods and parks. The lakefront with its endless walking trails from Evanston to Hyde Park. When I moved to Chicago, that was it!” she laughs.
With nearly three decades of experience and career sales of more than $550 million, Peterson possesses an impressive repository of knowledge of what the city has to offer for the range of individuals she serves. As she explains, the consistent Top Producer and Coldwell Banker Elite Presidents Club Member works with all types of clients, whether buying and selling condos, single-family homes or multi-unit investments. “There are many facets of this business, so an experienced broker can apply most of the same skills and knowledge in all types of purchases and sales.” She adds that one primary approach she employs for everyone is avoiding a high-pressure sales tactic. Instead, she provides her clients with the education and shares her invaluable knowledge that will help them assess their investment from both livability and financial perspectives so that they know if and when a transaction makes the most sense.
Peterson enthusiastically points out that her clients’ happiness inspires her the most, so she makes certain they understand the intricacies of buying and maintaining a home as well as the potential viability for selling it in the future. “It’s not just about the sale; it’s about their quality of life in the present and long-term future.” An avid equestrian, you can find her riding her horse Hamish through the Forest Preserves or gardening at her home to re-charge and energize as a result of the timely and exciting demands of her fast paced career. Peterson says that she cares deeply about her clients, which is why she so diligently strives to be their advocate and champion. “Consider me their warrior!”