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Yelp Your Way to More Clients

You may already have an extensive online presence to market your real estate business on major social media sites like Facebook and Twitter, but if you’re not promoting your business on Yelp, you may be missing out on a

How Buyers Can Succeed in a Seller’s Market

Real estate broker for Fulton Grace Realty, Matt Engle, is looking to help clients thrive when buying in a market catered to those selling. Buying in a seller’s market can be frustrating, to say the least. You can expect

How to Best Serve Your International Clients

According to a report by Beauchamp Estates, in association with Leslie J. Garfield & Co., foreign investment into the U.S. luxury residential real estate market has jumped to a new record high of $7.48 billion – a 72% increase

New Vermilion Development project set to debut in Wicker Park

In the heart of Wicker Park, widely known as a hotspot for local dining, entertainment and culture, a dilapidated parking lot located near the intersection of Milwaukee Avenue, Division and Paulina streets is experiencing a major makeover. Vermilion Development

Fulton Grace Creates a “Boost” for Agent Marketing

Fulton Grace Realty prides itself on not only staying ahead of the curve, but on setting the course. Constantly striving to improve the agent experience, Fulton Grace has developed its newest innovation, “Boost”. Boost is an agent-centric marketing platform

The secret about buying real estate investment property using 401k & IRA funds

One of the best kept secrets for your clients and for you is that they have the ability to purchase investment properties using their vested 401K or IRA funds. In fact most real estate agents don’t even know that

Avoid Commission Conflicts

Whether a broker is working on a residential or a commercial deal, be it a lease or a sale, at the end of the day, the broker is compensated by a commission. Some commission structures are simple and straightforward.

3 Ways to positively portray your listing online

Simply announcing your open house in the MLS and putting up an “Open House” sign the day of the event won’t magically attract qualified leads. Top-level agents must use sophisticated marketing efforts to make the most of every open

How to Shoot Real Estate Photography Like a Pro

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

Chicago Agent Debbie Glickman Does it All (But Not Without Her Property Photographer)

Debbie Glickman, a broker associate and Certified Negotiation Expert (CNE) for Baird & Warner Highland Park, is proud to be a lifelong North Shore resident. Along with her area expertise, she brings over 20 years of marketing and sales

Work With The Best: Sam Sharp

Background: Sam Sharp was the fourth-highest producer at Guaranteed Rate in 2017, funding more than $178 million. In this interview, Sharp outlines his secrets to success as a mortgage lender in Chicago and explains how he can help agents

The Key for Converting Real Estate Leads is All in the Follow Up

One of the biggest challenges in a real estate agent’s business is converting a lead into a real estate closing. Every real estate agent has the ability to successfully work leads and close deals. When you receive a lead

How to Shoot Real Estate Photography Like a Pro

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

Help your clients benefit from the new tax laws

The recently-enacted tax law changes are substantial, and are already greatly affecting all areas of industry, real estate included. Briefly … For the Residential Market: The mortgage interest deduction has been lowered. State and local tax deductions, which include

The Benefits of a Boutique Brokerage

THE BENEFITS OF WORKING FOR A BOUTIQUE BROKERAGE MORE INDIVIDUAL ATTENTION Many times in larger companies, agents feel lost in the crowd. A boutique brokerage offers more individualized attention and more accessibility to coaching, training and advice. For example,

Top Stats That Prove Virtual Staging Saves Time and Money

According to realtor.com, it’s proven that staging has the potential to increase a listing’s selling price by 20%. The only downfall is traditional staging comes with a significant price tag. A staging consultation alone can cost between $300 to

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