Improving Your Business

Stories, articles and advice aimed at improving your business

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

How to reset your brand, post-pandemic

Preparing for a business relaunch means understanding and addressing a divided public.

If not now, when? Making it happen for first-time buyers

Under ideal circumstances, purchasing a home for the first time is daunting. Add a pandemic to an already competitive marketplace, made up of rising home prices and low inventory, and the obstacle course becomes downright forbidding.

Helping renters become buyers in today’s market

While the world may be on pause right now, the housing market is still moving along. Brian Buffini shares some techniques for helping first-time buyers feel comfortable and confident during uncertain times.

First-time buyer seminars in the age of COVID-19

If you want to build your business around first-time buyers, you would do well to follow the lead of Ryan Gable.

How informed, empathetic lenders and agents can make the difference for first-timers facing a chaotic market

“We need to remind ourselves that we are all in this together. We’re in a bad spot as a country, and we need to get through this together.” — Tim Brigham, branch manager at Union Home Mortgage

How to make the most of the switch to virtual tours

Despite the current economic downturn, people are still buying and selling homes, and agents are adopting technology to inform and empower their buyers in the same way they had before.

Beyond cleanup: How the real estate industry can help stamp out racism in Chicago

As our city recovers from devastating riots, one agent has some ideas for how to fix the underlying problems that sparked them in the first place.

How to use TikTok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

As Chicagoland reopens, what are the new rules for real estate?

IDFPR’s Division of Real Estate released a new document outlining how agents and brokerages can reopen offices and conduct business within the new phase of the Restore Illinois plan.

Photo: Kaboompics.com from Pexels
How tech can help Chicago’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Chicago ranks.

Rethinking gentrification: How to become an agent of positive change in your community

With the cost to buy and own a home rising rapidly in Chicago, some residents see developers and real estate brokers as the enemy. But the true picture is much more nuanced than that.

Three steps to go from being perceived as an agent of gentrification to an agent of revitalization

Three real estate professionals offer their approach to gentrification.

From passive reaction to seizing the day: How the Chicagoland market is changing

Learn how a proactive attitude can solve contract cancellations, as well as uncertainties looming over your clients and the market overall.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

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