1. Focus on the Client’s Best Interest – Real estate sales and lending is a service business. Realtors and lenders serve the buyers of residential real estate. By focusing on the best interests of these mutual clients, Realtors and lenders can

She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

Which came first – the real estate career or the ADD? I recently attended an open house that was hosted by an agent with less capacity for focus than a cat in a room with a laser pointer. Between

Whether you are working with a first-time homebuyer or an experienced homebuyer, it is vitally important for agents to discuss some important points with buyers before going on showings, and especially before offers are

Technology is an important part of keeping up in today’s business climate, but Bruno Foucault argues that it is more than just owning the most expensive, shiny, newest gadget, but rather, knowing how to squeeze efficiency out of tech

In this article, I’ll outline five key things that top producing agents do to run a successful real estate sales business. 1. They have a “keep in touch” plan Top producers have a plan in place to keep in

When selling a home in the winter months, you never quite know if the weather is going to cooperate. Though I have vivid memories of the 60-degree day we just had, as I look out my window, I realize

Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

Now that the dust has settled on the fiscal cliff vote, most short sale sellers, prospective short sale sellers and agents have heard that the Mortgage Debt Relief Act of 2007 has been extended another year. Savvy short sale

Even when I managed five other agents, I liked to think that I always stayed on top of things pretty well. So when I worked with a first-time seller who was constantly searching for information on his condo online