In the wake of the housing crisis, some nasty myths regarding homeownership have been making the rounds, but they’re just that – myths. During the economic downturn, the concept of homeownership endured quite a bit of mudslinging from numerous

In real estate, your business radiates from your brand; how can you ensure, then, that your brand is a trustworthy one for potential clients? In real estate, you’re only as good as your brand. You may be a real

Creativity – whether you’re negotiating, writing listings descriptions or launching marketing campaigns – is invaluable, but how do you sustain it? Real estate is a profession that demands many attributes from its most talented agents, among them multitasking, amicability, and of

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

Ok, so I have a passion for flying, but this analogy I believe will resonate with many of you. We have all been schooled on the old adage that a windshield is bigger than the rearview mirror for a

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

In part one of this series, I explained what a UBR was. Today, I’ll continue with part two: how to build UBRs and how focusing on them can help your

New construction has sprung back to life, and agents have been a big reason why; but as the market recovers, will homebuilders leave agents behind? First things first: the housing market is in recovery, and evidence of that recovery

A real estate agent’s referral sources are paramount to maximizing sales success. While name recognition within a particular market and consistent advertising, among other things, are important to growing your business, nothing beats a loyal and robust network of

What’s in a phrase? Well, according to new research by Trulia, quite a bit! For the first release in its newly-formed Real Estate Lab, a sector of its research wing that will focus on the psychology and strategy of

Oh yeah, can you feel it? The real estate market is on the upswing across the country, and I predict another seven-year cycle ahead. Everywhere I go and everyone I talk to is telling me how busy they are

By now, you’ve probably heard about the latest Internet video craze: the Harlem Shake. This type of video is unlike the video spoofs of Carly Rae Jepsen’s “Call Me, Maybe,” and “Gangnam Style.” This craze follows a simple but

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

When it comes to real estate agents, you could think of all of them on an elevator in their careers. Some are stuck on the first floor (or even worse, in the basement), while some go to each and

According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real