One of my No. 1 hot topics in trainings right now is Facebook ads. It can seem like an elusive concept at first – how can you capitalize on the target marketing platform available through Facebook? However, once you

If you are working with out of town buyers or buyers that are not familiar with Chicago, these two new tools are here to help. We all know how difficult it can be to work with clients that do

By Kristina Jaramillo During a presentation I gave at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am a real estate agent and not sure how LinkedIn can

By Rebecca Denison for AGBeat McKinsey & Company released a report about the overwhelming amount of data being created by the Internet called “Big Data.” With the new data coming at us at all times, McKinsey predicted that nearly

By Rebecca Denison It’s not a secret that social media users generate a great deal of data. Big data. Take a tweet, for example. Each time one 140-character message is sent out, dozens of pieces of metadata are connected

By Matthew Collis Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the

In order to compete in our market, you must stay on top of cutting-edge technology. Whether you are Droid or Apple user, there are apps for EVERYTHING in the real estate market. Want to know how much that house

The Law of the Gate Keeper states: the business professional that refers out the most business will create the most reciprocal referral relationships in return. Translation: the business professional who controls the lead

By Steve Adams Communication drives nearly every part of every real estate transaction. Yet it seems like the more communication technologies you have available, the more difficult it becomes. Technology may set off the complexities, but handled correctly, it

By Casey Reagan Mobile – the New Frontier At the beginning of the last decade, we experienced a dramatic increase in consumers utilizing the Internet for property searches. The numbers went from nearly no one to almost everyone (90

Agents often ask us for tips on what they can do to improve their websites without breaking the bank. We asked Chad Gardner, CA’s marketing coordinator who also developed the new ChicagoAgentMagazine.com website, to answer a few of the

By Casey Reagan Where We Are Today Examining the future role that the Internet and technology will play in the real estate world requires understanding of the impact the Internet has already made on the industry. We primarily see

By Steve Adams When economic times are good, the spirit of altruism seems to be at the forefront. Individuals and organizations look for ways they can make a positive impact on other people and their surroundings – even if

By Colin Rohlfing, LEED AP Not long ago, a major retailer launched its largest sustainability campaign to date. The retailer printed – yes, printed – 20 million, 16-page publications intended to help customers find budget-friendly ways to help the

By Eugenia M. Orr Our city is filled with people who want to be globally responsible, but don’t know where to start. As a real estate professional, there are many ways that you can point out features, items and

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web