It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is making a comeback as

One of the biggest missed opportunities for brokers is obtaining rental listings. While most of us got into real estate to help people buy and sell homes, there are always going to be more renters than buyers. Many of

With the rebounding housing market, many of us are handling multiple offer situations with buyers and sellers. This can add much more stress, especially for buyers who have their heart set on a home and on a budget. When

Social media has shifted how most businesses keep track of their employees and how schools keep tabs on their students. You’ve probably read about employees being fired for things they’ve put on their social media accounts, or universities kicking

“I look to the future, because that’s where I’m going to spend the rest of my life.” George Burns Yep. It’s here again – a new year on your doorstep with its hand up and ready to knock loudly

Another year is upon us, and if you are like me, you have set goals and put a plan in place to improve over last year’s results. You see, I start my planning in late October for the next

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no longer owned and

How good it is to begin a year with so much opportunity! For those of us in real estate, the start of 2013 is a welcome departure from news about challenges to news of

The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued growth; housing inventory

‘Tis the season for giving! The holidays are a time for giving thanks and an important time to remember those less fortunate in your community. With so many good causes and organizations out there, how do you pick the

Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that principle in mind.

The holidays are a festive time – family gatherings, celebrating the end of another year, and a time to reflect and appreciate all that we have. Many homes continue to be on the market throughout the holiday season, and

If you are in real estate, you probably know that the Mortgage Debt Relief Act of 2007 is due to expire at the end of this year. Regardless of whether you do a lot of short sales or just

At my last consulting job, I had a lengthy and memorable conversation with an agent in my office, a veteran of the local market. Eventually, the topic turned to

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive