Improving Your Business

Stories, articles and advice aimed at improving your business

How Top Producers Capture Leads From Agent Reviews

How are some top producers not the greatest at Twitter, yet are great at converting online leads? How do some still use their 2008 Blackberry, yet have an easy time getting people online to pay attention and trust them?

7 Reasons Why Location, Location, Location Remains True

Is “location, location, location” still relevant in today’s housing market? Absolutely! “Location, location, location” is one of those eternal mantras in real estate, but how much significance does it hold in today’s ever-evolving housing market? Unsurprisingly, the answer is:

4 Essential Tips When Working With Your Clients

What tips should you follow, to ensure that you have the very best interactions with your clients? We’ll start out with an obvious statement – any real estate agent’s business is only as good as their clientele, and the

Top 5 Marketing Tips for Real Estate Agents in 2015

“All failure is failure to adapt, all success is successful adaptation.” – Max McKeown Here’s a simple truth in real estate: what worked yesterday won’t always work today or tomorrow. A perfect example of this is marketing. Some marketing

When to Schedule Closings: A Review of 2014

Danielle Hale of NAR tackles existing-homes sales to determine what the most popular closing dates of 2014 were. It’s a whimsical if not slightly tired cliché to say “it’s all in the timing,” but in rare form, it’s one

4 Important (and Surprising) Economic Trends Agents Should Know About

Sure, the economy is doing better than it was a year ago, but the narrative extends far deeper than that. New survey data from Pew Research is very much in line with the government’s latest jobs numbers, as more

The 4 Professional Behaviors that Make You Look Smart – and the 4 that Don’t

Everyone wants to appear smart, but new research suggests that there are specific approaches one must take. First impressions are hugely important in real estate, and it’s especially important that you present yourself in an intelligent, learned light; after

3 Critical Details About Millennial Homebuyers

We know that many Millennials are sitting on the homeownership sidelines, but what about the peeps who DO buy homes? We report quite regularly on the myriad reasons that Millennial homeownership remains low, but what the Millennials who have

7 Signs that Consumers are Still Skittish on Housing & the Economy

There have been some positive developments in housing and the economy, as of late, that that has not translated to widespread sentiment among consumers. Call it “The Great Economic Divide.” Though the economy and the housing market have both

10 Hot Trends for 2015

Homeowners look to spruce up the place in 2015; here’s how… When people hear homeownership, especially for first-time buyers, it’s easy to imagine this process in which an agent takes you around to a number of perspective properties, you

3 Things to Know About the FHA’s Plan to Reduce Mortgages Costs

So, word is spreading that the FHA will lower the cost of its mortgages; here are the things you should know about it. News broke yesterday from a variety of outlets that the FHA is planning on reducing borrowing costs

Zillow Drops ListHub, Introduces Accuracy Fix

Zillow opts not to renew ListHub contract and implements plan to secure direct feeds to local MLSs. Creative Commons: Casito, http://commons.wikimedia.org/wiki/File:Archery_target.jpg Who holds of the gauntlet, Zillow, Trulia or realtor.com? “The Big Three,” they are called, and for good

The 8 Big Obstacles to Homeownership in 2015

What obstacles remain in the homebuying process? Consumers have many expectations for the housing market in 2015, but they’re also operating under little allusion as to the obstacles that remain in place between them and their dream home. So

The Top 3 Consumer Expectations for Housing in 2015

Agents may be looking up when it comes to 2015’s housing market, but how do consumers feel about the impending year? The news cycles have been chock-full of stories on what analysts and trade professionals expect for housing and

The New 6.0: What Agents Need to Know

There are several changes agents should be aware of in the new 6.0 contract which has recently replaced the 5.0 contract. Outlined below, in sequential order, are the five significant agent-specific changes: PIN numbers for parking spots must now be

BHGRE Creates Opportunity for Real Estate Professionals Through Idea Shed Platform

Better Homes and Gardens Real Estate is offering real estate professionals with an open forum to share their ideas on various topics through a radically different collaboration platform, Idea Shed. With the recent launch of Idea Shed, real estate professionals

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