One of my No. 1 hot topics in trainings right now is Facebook ads. It can seem like an elusive concept at first – how can you capitalize on the target marketing platform available through Facebook? However, once you

Think about the last car commercial you saw. At the end, did the voiceover or text on the screen show the dealer’s invoice price? What about MSRP? No. It featured the monthly payment. So why is almost every real

By Kristina Jaramillo During a presentation I gave at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am a real estate agent and not sure how LinkedIn can

I know that the northwest suburbs of Chicago are a great place to live, work and play, but do your clients? One of the challenges that real estate agents can have is to showcase the great area that we

By Kathy Kalnes When trick-or-treating as a child, which homes were most appealing to you? The houses with the best candy and decorations, of course. When presenting your listing to potential buyers, it is crucial to showcase the “treats”

Today’s guest contributor is professional writer, blogger and digital entrepreneur, Men With Pens‘ James Chartrand. The following article was originally published on

I can remember receiving my first hand-written thank you note from our U.S. president of Exit Realty, Tami Bonnell, back in 2005 after opening our second office. I was shocked that an executive with the company I had been

By Bob Corcoran The news is clear: short sales are still here. Reports indicate that an estimated 1.5 million foreclosures will occur in 2011. What’s more, when it comes to loss severity, investors usually see a 20 to 30

Not everyone has that “social butterfly” personality. Real estate agents are expected, however, to possess some special over-the-top customer service personality that woos customers and closes deals by the mere smile on their face. The secret to success in

The Law of the Gate Keeper states: the business professional that refers out the most business will create the most reciprocal referral relationships in return. Translation: the business professional who controls the lead

What is holding you back from obtaining some of your biggest dreams and goals? If you look real close at your actions, thoughts and written goals, it usually comes down to us. Most achievement happens when we decide we

By Bob Corcoran The last thing you want in this fragile economy is to not get a strong return on your investments. These days you can’t afford to waste a penny. But one area where I often see agents

by Zipporah Porton The year is winding down and 2011 is quickly approaching. Before the holidays arrive, after you have caught up on time with the family – or simply gotten some rest – it’s time to get in

By Britta Rivera Many agents are fearful of blogging. Most do not believe they are the best writers so they don’t blog. This is a big mistake, since this is a great way to draw prospects to your website.

By Audra Hall I have really noticed how much real estate marketing has changed over the last few years. First of all, the ways to market new construction have changed dramatically. An old friend of mine is moving here

By Sari Levy Luckily enough, I learned early in life that the more you give the more you get. Now before you think that I am talking about material things, let me explain. A smile or a few kind