If an Agent Isn’t Blogging – Big Mistake!

by Chicago Agent

By Britta Rivera

Many agents are fearful of blogging. Most do not believe they are the best writers so they don’t blog. This is a big mistake, since this is a great way to draw prospects to your website. In my recent blog, I received over 7,000 views in just two days! As the readers began to grow, I updated the blog to drive prospects to our website. It was also a great way to recruit, so I added a blog about real estate openings in our office. Many clicked on that blog once they finished reading the top story.

It is best to select a hot topic of the day and blog about it immediately! In doing this, I used key words that I was sure the average person would use, and guess what? It worked! By being one of the first to blog about a top Chicago DJ being fired, I jumped to the top of the google search, creating a surge of viewers to my blog. Try it, google Drex Fired, and see where I end up. It is amazing to see.

When I wrote the blog, I really did not expect the huge response, so it was really a short summary of the recent news. It took a very short time to write and I later added our website, and several actually checked it out. So if you want people to read your blog, it really is simple to do.

Check out my blog, that received the 7000 readers.


Britta Rivera is the director of sales for Weichert Realtors Frankel & Giles at their south loop location.  Rivera is responsible for managing the real estate agents, overseeing the condominium developments, and recruiting agents for the expansion of its South Loop residential real estate division.  She has been in the real estate industry for over 16 years.  During her real estate career, she has held the position of VP of sales, for multiple privately as well as publicly owned companies.

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  • Britta J. says:

    Just to provide update on how good blogs work, in 3 days now over 9400 views of my blog. They are also reading my other blogs and visiting our website! GET TO BLOGGING!:)

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