Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile

“Be yourself; everyone else is already taken.” -Oscar Wilde In my first post on marketing strategy, I opined on how many real estate agents’ sabotage their approaches to self-marketing with a lack of strategic planning. More than just a budget,

Clients have many reason to hire real estate agents, but what reasons have been the most prominent thus far in 2013? You’re a great listener. You’re a friend of the family. You came highly recommended. There are many reasons

Real estate depends upon great relationship, but how can you build relationships when email and the Internet have reduced face-to-face interactions? Craig Witt of EXIT Realty explains. Relationship building is key to any business that involves P2P interaction. The

The easy answer to “Where do you network” is “Everywhere,” but clearly, some places are better for networking than others, especially the five we suggest. All top producers succeed in unique ways, but if there’s any attribute they share,

Foreign homebuyers made up nearly $70 billion in sales in 2012-2013, and they revealed distinctive patterns during that time frame that agents should know. We reported earlier this week that, though constrained by weak international economics and exchange rates,

There are a variety of ways for agents to market themselves nowadays, but they must never lose sight of the personal, anecdotal details that work. In today’s technological age, there are a seemingly limitless array of methods for marketing

This holiday season, as I look toward a new year, I have to reflect on the past and analyze what I did well, what I need to improve, and what I want to accomplish next year. Positive growth is

By Matthew Collis Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the

We are in an ever-changing industry right now, which you can actually experience on a daily basis. Selling real estate will never be the way it used to be, and savvy agents know this and are adapting accordingly. If

By Greg Viti In my opinion there is no better way to give and get business than a solid referral from a past client, friend or fellow Realtor. Over the years I have had an opportunity to enjoy many

by Michael Bauknecht The opportunities continue to grow in the global market of real estate. I have been fortunate to grow my list of trusted resources in other countries since I have been focusing on real estate and international

By Bob Corcoran Here’s the scenario: You’re at a large gathering of potential clients – let’s say a couple hundred people at a local PTA meeting. Three other agents are there, too, so you want to outshine them for

By Tom Kelly While housing analysts continue to paint a rather anxious and uncertain picture for residential property in the near future, one emerging source of business for agents has been foreign buyers investing in the U.S., and another

BY TOM KELLY While housing analysts continue to paint a rather anxious and uncertain picture for residential property in the near future, one emerging source of business for agents has been foreign buyers investing in the U.S., and another