We are in an ever-changing industry right now, which you can actually experience on a daily basis. Selling real estate will never be the way it used to be, and savvy agents know this and are adapting accordingly. If you are one of those agents that think you can continue doing business the “old-fashioned way”, you are in for a surprise. Granted, reputation and repeat business will continue but technology is overtaking the way deals are done.
Every franchise brand and independent brokerage is looking for a better mousetrap. A better way to attract agents, be competitive, appeal to customers and overall sell more property to play in the real estate game today. I still believe leadership is most important in a brokerage. You could give away new cars as an attempt to recruit agents but if your office and the leadership are not where it needs to be, agents will not move. It used to be about commission splits and other financial incentives to woo agents over to your brokerage, but those days are gone as well.
Agents these days want more. More money in their pocket, more tools and technology, and above all, more leads to generate business. Profit sharing plans and financial incentives on the backs of other agents are great, when they work, but the key in my opinion to building a successful brokerage is and will be, lead generation. You see, this has incredible residual effect on an agent and the brokerage. More leads equates to more business which equates to more money to the brokerage and ultimately the agent.
At EXIT Realty, we have an incredible financial incentive formula that really works, and provides additional income to agents and their families. Our focus is on providing a financially stable brand that offers brokerage growth support, agent growth support, and the tools, technology and training to not only compete, but to dominate in every marketplace. We understand the value of lead generation and offer options for this in every area. Since we collect no percentages off the top and only a small transaction fee, we vest ourselves with our associates to help them in these important areas. We know at EXIT that if we can get our associates more productive and focused on their core business of selling Real Estate, everyone wins through our solid formula.
The next generation of real estate’s motto is undoubtedly “less is more”. Less overhead, better flexibility to agents and simple solutions like lead generation in a brokerage provide incredible value to agents and their brokers. Allowing agents to “plug in to your technology so they can do what they do best efficiently makes good business sense. Good leadership recognizes this and attends conferences and technology training to keep on the cutting edge of the evolution of Real Estate. If you are not engaged and passing down this all-important wisdom to your associates, your competition is and they will certainly pass you by. Keep your head in the game and your eye on the ball and don’t be discouraged by the market, it is improving before your eyes.