Lead Generation

How to make the most out of networking events
How to make the most out of networking events

In real estate, networking can be the catalyst to getting more involved in the community, building lasting relationships and hopefully increasing your referrals. Learn how to capitalize on events to move your business forward.

Offline Options Yield Better Leads Than Online Providers, Survey Says
Offline Options Yield Better Leads Than Online Providers, Survey Says

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader Survey....

88% of Homebuyers Used a Real Estate Agent in 2013

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet make...

Convert Your Real Estate Leads into Clients: 5 Things You Need to be Doing

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile if...

How Marketing Strategy Turns the Buck Shot Into a Bullseye – Part 2

“Be yourself; everyone else is already taken.” -Oscar Wilde In my first post on marketing strategy, I opined on how many real estate agents’ sabotage their approaches to self-marketing with a lack of strategic planning. More than just a budget, or...

The Top 7 Reasons Your Client Hired You To Be Their Agent

Clients have many reason to hire real estate agents, but what reasons have been the most prominent thus far in 2013? You’re a great listener. You’re a friend of the family. You came highly recommended. There are many reasons for...

Common Ground

Real estate depends upon great relationship, but how can you build relationships when email and the Internet have reduced face-to-face interactions? Craig Witt of EXIT Realty explains. Relationship building is key to any business that involves P2P interaction. The Internet...

5 Great Places to Network

The easy answer to “Where do you network” is “Everywhere,” but clearly, some places are better for networking than others, especially the five we suggest. All top producers succeed in unique ways, but if there’s any attribute they share, it’s...

5 Essential Details About Foreign Homebuyers
5 Essential Details About Foreign Homebuyers

Foreign homebuyers made up nearly $70 billion in sales in 2012-2013, and they revealed distinctive patterns during that time frame that agents should know. We reported earlier this week that, though constrained by weak international economics and exchange rates, foreign...

3 Ways to Effectively Market Yourself

There are a variety of ways for agents to market themselves nowadays, but they must never lose sight of the personal, anecdotal details that work. In today’s technological age, there are a seemingly limitless array of methods for marketing yourself...

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