Lead Generation

How to close 50 deals in a year

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

Are referral fees hurting consumers?

A new report by the Consumer Federation of America reveals that referral fees paid by real estate agents result in higher commission rates and reduced customer service.

What brokers think about lead generation

We asked Chicagoland brokers everything they know about lead generation technology in this issue’s survey.

Talking About Tech

“From the perspective of agents, brokerages and venture capitalist firms alike, our cover story discusses which tools agents should use on a day-to-day basis, as well as how tech companies decide to leverage investments.”

A local site that shows brokers Chicago from a new vantage point

Chicago Cityscape, an online information portal, provides a laser focus on data that gives brokers a strategic advantage, according to founder Steve Vance.

Here’s how Yelp can help

See what local real estate experts have to say about how Yelp reviews have benefited their business.

How to top your 2019 numbers, even during a pandemic

The Chicago chapter of the National Association of Hispanic Real Estate Professionals brought together three high-performing brokers, all of whom made the association’s Top 250 list, to offer thoughts on succeeding despite the crisis in a webinar.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

6 things you should be telling your sellers right now

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

7 ways to make business planning easier and more effective

It’s time to start thinking about your goals for 2020. Here are a few dos and don’ts to keep in mind as you set your course for the next year.

Real estate marketing 101, courtesy of Facebook

A guide from the social media giant offers insights on digital marketing strategies for agents.

How to make the most out of networking events

In real estate, networking can be the catalyst to getting more involved in the community, building lasting relationships and hopefully increasing your referrals. Learn how to capitalize on events to move your business forward.

Offline Options Yield Better Leads Than Online Providers, Survey Says

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader

88% of Homebuyers Used a Real Estate Agent in 2013

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

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