Lead Generation

Are referral fees hurting consumers?
Are referral fees hurting consumers?

A new report by the Consumer Federation of America reveals that referral fees paid by real estate agents result in higher commission rates and reduced customer service.

What brokers think about lead generation
What brokers think about lead generation

We asked Chicagoland brokers everything they know about lead generation technology in this issue’s survey.

Talking About Tech
Talking About Tech

“From the perspective of agents, brokerages and venture capitalist firms alike, our cover story discusses which tools agents should use on a day-to-day basis, as well as how tech companies decide to leverage investments.”

A local site that shows brokers Chicago from a new vantage point
A local site that shows brokers Chicago from a new vantage point

Chicago Cityscape, an online information portal, provides a laser focus on data that gives brokers a strategic advantage, according to founder Steve Vance.

Here’s how Yelp can help
Here’s how Yelp can help

See what local real estate experts have to say about how Yelp reviews have benefited their business.

How to top your 2019 numbers, even during a pandemic
How to top your 2019 numbers, even during a pandemic

The Chicago chapter of the National Association of Hispanic Real Estate Professionals brought together three high-performing brokers, all of whom made the association’s Top 250 list, to offer thoughts on succeeding despite the crisis in a webinar.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report
Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

6 things you should be telling your sellers right now
6 things you should be telling your sellers right now

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

How COVID-19 may change the meaning of a lead
How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts
How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

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