Tech

5 unexpected ways real estate agents can use chatbots

Artificial intelligence has moved past its initial hype phase and chatbots have not only managed to survive beyond this first phase but are thriving because of their tangible benefits. With more and more people looking to ensure customer engagement and loyalty in a space where potential clients are flooded with options, chatbots are increasingly being implemented.

Predictive analytics may reveal what’s next for your business

Many agents and brokers are already using predictive analytics to determine homebuyer patterns and behaviors, and the trend lines point to more adoption of this technology as it matures.

People first, then tech

Though @properties is one of very few independent shops that develops technology in-house, co-founder Thad Wong said they didn’t initially set out with any particular focus on technology.

If you build it, they will come

Learn how one Dream Town agent rolled up his sleeves and got to work employing his limited programming skills to create a site for his business that uses a custom-built search function.

The path to painless tech integration

Keeping up with the latest tools requires not just deciding to use technology, but ensuring everyone on the team is able to take full advantage of it.

Who’s better at forecasting real estate trends: agents or robots?

Our tech survey reveals many readers believe real estate pros are best at predicting who is going to move in a given neighborhood. Also: what agents want in a tech partner, the big data companies they’re using and more.

3 tech trends that can make home sales easier

There are a few technologies that are poised to make significant leaps in the next year or so. How will they affect how you
do business?

Photo: Kaboompics.com from Pexels
Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Home design trends in demand in 2019

This year is one of continued change in home design as consumers get revved up about more livable spaces and a surge in new home-centered technology. Trends are constantly changing, and this year, homeowners want design that will create

Bringing together tech and real estate data to solve problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives

NRT launches new proprietary tech platform

The owner of real estate franchise brands including Coldwell Banker and Sotheby’s International Realty announced the launch of a new unified tech platform, Desk, that enables its agents to access key digital tools all in one place. Desk can

Home tech in the spotlight at CES 2019

The long-running consumer tech trade show CES returns to Las Vegas once again this year, hosting some 180,000 people who come to see the latest technology of all kinds. While the four days of CES feature more than 4,500

Tech Watch: RealSavvy aims to make it easier for clients, agents to talk

Categories: CRM, Website creation, IDX RealSavvy, which started in 2014 with the goal of making it easier for agents and their clients to communicate, has recently rolled out its newest offering, an interactive CRM tool. It allows clients to

facebook-bot-messenger-real-estate-agent
Facebook removes certain targeted advertising options amid HUD discrimination complaint

Facebook recently announced changes it will be making to its advertising tools after the company was accused of potentially enabling housing discrimination on the platform. Earlier this month, the U.S. Department of Housing and Urban Development filed a discrimination

Trulia Neighborhoods launches to provide crowdsourced localized information

Trulia is launching a new tool to help buyers, renters and agents learn about an area with their new feature – Trulia Neighborhoods. The new tool, which is available both online and as a mobile app, is a crowdsourced

HUD files housing discrimination complaint against Facebook

The U.S. Department of Housing and Urban Development (HUD) filed a discrimination complaint against Facebook Aug. 17. HUD claims that the company violated the Fair Housing Act by allowing landlords and home sellers to target or exclude users from

New Subscribe

  • This field is for validation purposes and should be left unchanged.