Tech

3D home tours, customization and other keys to reaching today’s new-construction buyers

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass launches new tool to help agents and team leaders track performance

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

Top Producer Software now offers lead generation

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Real estate’s tech revolution

While masks and social distance requirements may eventually fall by the wayside, much of the new real estate technology that has surfaced during the pandemic is likely to stick around for the foreseeable future.

How much are Chicago agents spending on social media?

Which social media platforms are Chicagoland brokers using to get their name out there? How much are they spending a year on social media? Find out in our newest survey!

Welcome to the Clubhouse: Why are brokers flocking to this new app?

Agents are swearing by the year-old Clubhouse app that allows more than 10 million users to host town hall-style audio-only forums on various topics.

Check out this tech tool used by luxury brokers

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko

NAR tech-venture fund names 2021 REACH recipients

The 2021 REACH recipients have collectively raised more than $700 million in capital, employ more than 125 people and represent a valuation of more than $1 billion.

Tech Watch: Zenlist offers peace of mind, robust collaboration and easy access to private listings

SPONSORED: Zenlist was formed to provide a new kind of search experience that allows agents to invite clients to use the private app and connect early in the homebuying process, enabling them to search and discuss both public listings and thousands of listings from MRED’s Private Listing Network (PLN).

Guaranteed Rate launches tech company

The new technology streamlines workflow in the mortgage industry.

@properties designates top Detroit brokerage its first franchisee

The firm is Detroit’s top residential broker for downtown and the city’s top brokerage for adaptive-reuse and new-construction developments.

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