Tech

The dos and don’ts of virtual staging
The dos and don’ts of virtual staging

Virtual staging has become a popular tool for sellers and agents to drive buyer traffic, especially for vacant listings. But there are some very important best practices, ethics guidelines and technological caveats that will make this process smoother. Learn how to use this economical marketing tool in a way that will boost your business.  

More existing homes include smart tech upgrades
More existing homes include smart tech upgrades

A new Harvard study finds half of all homeowners are looking to install smart-home tech in their homes in the next three years, meaning real estate agents and their clients can expect to see more of it in pre-owned homes in the years ahead, not just brand-new models. Are you prepared? Learn who's more likely to include smart technology into their home improvement projects and more.

New lead-gen tools, Nextdoor features and faster commission checks
New lead-gen tools, Nextdoor features and faster commission checks

In our latest tech roundup, BoomTown introduces new lead-gen tools, a new agent promotion feature launches on Nextdoor and a transaction management platform enables smoother digital payments for agents.

Can Amazon revive Realogy? Ecommerce giant launches broker partnership
Can Amazon revive Realogy? Ecommerce giant launches broker partnership

Anyone who’s bought a home knows that it’s usually only a matter of days after closing that their mailbox is inundated with marketing materials. The idea from Amazon is to give consumers an incentive to use an agent through one of Realogy’s brands, while giving Amazon a reason to attract customers who, presumably, will come back for more as they set up their new homes. 

Lone Wolf and Real Estate Webmasters join up; HomeLight announces digital mortgage acquisition
Lone Wolf and Real Estate Webmasters join up; HomeLight announces digital mortgage acquisition

A transaction management company and CRM/website provider join forces, and a Google-backed company that matches sellers with agents and cash buyers announced it’s acquired a lending startup.

5 unexpected ways real estate agents can use chatbots
5 unexpected ways real estate agents can use chatbots

Artificial intelligence has moved past its initial hype phase and chatbots have not only managed to survive beyond this first phase but are thriving because of their tangible benefits. With more and more people looking to ensure customer engagement and loyalty in a space where potential clients are flooded with options, chatbots are increasingly being implemented.

Predictive analytics may reveal what’s next for your business
Predictive analytics may reveal what’s next for your business

Many agents and brokers are already using predictive analytics to determine homebuyer patterns and behaviors, and the trend lines point to more adoption of this technology as it matures.

People first, then tech
People first, then tech

Though @properties is one of very few independent shops that develops technology in-house, co-founder Thad Wong said they didn’t initially set out with any particular focus on technology.

If you build it, they will come
If you build it, they will come

Learn how one Dream Town agent rolled up his sleeves and got to work employing his limited programming skills to create a site for his business that uses a custom-built search function.

The path to painless tech integration
The path to painless tech integration

Keeping up with the latest tools requires not just deciding to use technology, but ensuring everyone on the team is able to take full advantage of it.

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