Cover Story

Selling What’s New

By Dan Provost Curt Bailey, president of Chicago developer Related Midwest, relies on a simple formula when it’s time to find real estate agents to market his company’s developments: he wants agents who are good at their jobs. This

Marketing New Construction: In-House, Outsource or Both?

No matter whether the company is a brokerage or developer, marketing isn’t the same as it was a few years ago. Developers and agents alike have to be innovative in how they reach out to buyers, hence the different

Hiring a New Star for Sales

Meritus Homes foregoes sales staffing headaches through a partnership with third-party

Strength in Numbers

K. Hovnanian Homes adjusts its operations while remaining a top homebuilder in the Chicago area. By Brian Salgado Whether the economy is booming or muddled in a standstill, K. Hovnanian Homes remains a leader in the residential real estate

The Truth About Agents

How do agents feel about commissions, their brokerage and associations? How do their commission splits, incomes and marketing budgets fare this year compared to last year’s survey results? We know – and soon you will, too. Chicago Agent sent

Truth About Agents: Agent Income

Back to results index page Average Income Increased 8.5 Percent Even though average income is still down 37 percent from the 2008 average of $111,000, in 2010, agents saw an 8.5 percent increase in their average income – from

Truth About Agents: Agent Work Styles

Back to results index page Compare with results from

Truth About Agents: Splits and Office Satisfaction

Back to results index page 26 Percent of Agents Dissatisfied with Services with Split In 2010, 26 percent of agents are dissatisfied with the services they get with their split, compared to 19 percent of dissatisfied agents the year

Truth About Agents: Agent Demographics

Back to results index page   Compare results form

Truth About Agents: Agent Commissions

Back to results index page   100 Percent Commission Bracket is Up to 23 percent The average commission split is 78-22 percent, but compared with 74-26 percent in 2009, there seems to have been a move from 50-50 commission

Truth About Agents: Agent Associations

Back to results index page Results from this question were in line with results from when we asked this question in 2009 – just a 2 percent decrease in agents who would join the association if they could just

2011 Agent Marketing

Back to results index page Average Amount Spent on Marketing Increased 9 Percent In 2009, 62 percent of agents expected to spend more on marketing in 2010. The average amount spent on marketing per agent increased 9 percent from

How Do You Rate?

by Dan Provost If you visit Catherine Dugan LaBelle’s profile on agent-rating site Quality Service Certification, you’ll find a string of positive comments from her past clients. “Catherine was an excellent agent,” writes one client. “Catherine was very professional

Virtual Buzz is Replacing Word of Mouth

By Andrew Hayes, Public Relations Expert Virtual buzz is replacing word-of-mouth for many, especially for real estate professionals. Let’s face it, real estate is a personal business, and as a result, what is said about you online can impact

Referrals, Realtors and Rating Systems

By Brian Salgado OVERCOMING NEGATIVE REVIEWS There are countless websites where users can post their reviews of any business, establishment or service imaginable. But the reason Craig Easly began asking his residential property clients to rate his performances on

How Do Ratings Systems Compare?

With so many agent ratings systems out there, which rating system is best? Here are quick snapshots of a few of the top online rating

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