Posts by Meg White

Lights, camera … inaction?

The fact that video isn’t as commonplace as perhaps it should be means that it still offers a smart way for real estate professionals (and companies) to differentiate themselves, and our cover story highlights those who are doing just that...

Learning from the best

What I really learned in my first year of editing our Who’s Who issue is that these people really care about the industry. They understand the value of investing in it, and know that the dividends of their dedication and...

How’s it going?

It’s nice to have a partner in the accountability game, and that’s how we came up with the idea for this issue. As the magazine for the well-informed real estate professional in Chicagoland, we wanted to serve as your reminder...

Blurred lines

When it comes to finding the perfect neighborhood, there’s no solid line between the city and the ’burbs. This is becoming even clearer as suburbs and cities swap characteristics....

How and why your clients undertake remodeling projects

The eighth annual Houzz & Home Study revealed the trends, desires, budgets and challenges of homeowners taking on remodeling projects. These takeaways will help you assist clients who are looking to upgrade their living...

Can we be short-term neighbors?

Any way you slice it, there are some strong feelings around short-term rentals. The fact is, they’re here, your clients want to know about them, and there are both good and bad ways to go about participating in the market....

You, Robot?

Predictive analytics is a new way to take in more data and make more precise and educated guesses from the results. And it’s no longer theoretical; predictive analytics and big data have moved from buzzwords to adoption....

A window toward wealth

Our take on the luxury market is distinct. We like to think of ourselves as a resource for agents who work with — or want to be able to work with — high-end...

Data dreams for team reporting

Two thirds of agents say that being on a team improved their work-life...

Why agent, team and company marketing don’t have to be in conflict

Is your brokerage getting in the way of your personal brand? At the...

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