Midwest Real Estate Data has integrated Homesnap, the public-facing brand of the Broker Public Portal (BPP), into its MLS system, becoming the first true consumer-facing app for MLSs.
Homesnap uses real-time data from 160 MLSs to create a better home search experience for buyers and give agents mobile tools to automate certain tasks.
Through this integration, MRED customers will be able to send search results to clients through Homesnap, and consumers can get listing alert emails. Consumers can also mark their interest levels on listings in the Homesnap app, which will then be shared with their agent.
“We’re always working to improve the quality of resources for our customers while serving the needs of consumers,” said Rebecca Jensen, MRED president and CEO. “Integrating Homesnap into connectMLS shows massive immediate and long-term benefits. This is an exciting thing for everyone: agents, consumers and real estate as a whole.”
By joining with MRED, Homesnap’s own use and engagement should increase while also providing a personal touch, as those who perform searches are then connected with their local agent.
“Each iteration of MLS integration with Homesnap increases our home search platform’s audience and reach. Chicagoland’s MRED has led the way in marketing BPP by connecting greater numbers of consumers to Homesnap agent,” said BPP Board Chair John Mosey. “Those consumers searching for homes are linked to their own agent or to the listing agent, not to an agent who is uninvolved with the listing of interest.”