Truth About Agents 2022: Agents on Training

by Chicago Agent

Did the pandemic force tech-averse agents to get with the times and up their tech game? It could be, considering that 2022 is the first time in two years that technology hasn’t been the No. 1 category in which brokers would like to receive training. This year, lead generation and conversion edged out tech by just one percentage point at 24%, a return to fundamentals in a fiercely competitive market.

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