@properties moves into Indianapolis with new franchise

by John Yellig

@properties is expanding into Indianapolis with the addition of locally based Plat Collective as a new franchise.

The firm will rebrand as @properties in the next 60 days, according to a press release.

Founded in 2011 by Mark Nottingham and Rex Fisher, Plat Collective closed $411 million in 2020 and is targeting $650 million in 2021. @properties plans to leverage its pl@tform agent technology and its marketing, training and business-development systems to help the new franchise expand in the Indianapolis metro area.

The new franchise will be the fourth for Chicago-based @properties, which has others in Detroit, Dallas and La Crosse, Wis. @properties noted that the Indianapolis residential brokerage landscape has experienced singificant changes recently with the entry of Compass in July and the acquisition of the F. C. Tucker Co. by Howard Hanna Real Estate Services.

“We love @properties’ independent spirit and local focus, which feels so much like our own,” Fisher said. “Truly,
@properties feels like Plat, but a life stage ahead of us. Franchising with them will enable us to retain our small-company feel, while giving our agents and staff access to the leading-edge tech and systems of a major national brokerage.”

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