Baird & Warner launches new multi-media ad campaign

by Stacey Sheridan

Baird & Warner has launched a new multi-media advertising campaign reflective of the several real estate services the company offers to both buyers and sellers.

Called “Home+,” the campaign is intended to highlight Baird & Warner’s one-stop shop service model and will be rolled out over the next few weeks across all media: outdoor billboards, hot spot wallscapes, print, direct marketing, social media and digital advertising.

“After a year where home became our everything, we wanted to communicate the value of working with Baird & Warner to gain an edge in a market where double-digit multiple offers have become the standard and acting quickly is imperative,” said Steve Baird, president and CEO of Baird & Warner.

“Our 2,400 agents have access to dedicated teams of expert support staff, mortgage professionals, and local attorneys who can provide flexible financing options and seamless closings — all working together to make sure it’s easier here.” 
The new ad campaign depicts the versatility of homes, which have also come to serve as workspaces, fitness centers and schools.

“With each service we’ve added over our 165-plus years, it’s always been with the intention of making the process of buying and selling a home easier — from when we launched our own mortgage services in 1988 to title insurance in 2003,” said Peter Papakyriacou, Baird & Warner’s senior vice president of marketing and communications.

The advertising campaign was created in partnership with Chicago-based creative branding agency Simple Truth. Baird & Warner previously collaborated with Simple Truth for its “We Get You” campaign, which was awarded first-place honors leading Real Estate Companies of the World.

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