By Judith Francois
SVP and National Sales Manager at PERL Mortgage, Mark Daly
With over 25 years of experience and expertise in the mortgage industry, Mark Daly is the new senior vice president and national sales manager of Perl Mortgage. Perl has been locally owned and serving Chicago residents for the past 18 years.
Daly spent 15 years at Republic Mortgage Insurance Corporation, whose parent company is Old Republic International, on Michigan Avenue. Daly worked as Midwest regional sales manager from 1997 to December 2011, before joining Perl Mortgage in January.
Daly also served on the board of directors of the Illinois Mortgage Bankers Association for five years and is a member of the Illinois Association of Mortgage Professionals.
“The culture and environment that Perl offers for its employees as well as the outstanding reputation it has with its customers attracted me to the company,” Daly said.
As part of Perl’s team, Daly plans on helping the company reach the next level. “We want to be considered as the best or one of the best,” Daly said.
Perl’s founder and president, Ken Perlmutter is confident that Daly can help his company reach its goals for 2012.
“Our goal is to bring average production up to $1.5 to $2 billion,” said Perlmutter. “We want to grow, but not get too big that people don’t matter. We are in it for the relationships, not just transactions, and making sure that every customer walks out happy and with a smile.”
Perl Mortgage is already showing the signs of growth as Perlmutter said that 20 new loan officers will be hired this year. “We are looking for people who want to be part of a team and make a difference.”
For agents with clients who are having trouble getting approved for a mortgage loan, Daly and Perlmutter says that agents should not get discouraged.
“The media wants you to think that no one is lending, but we are willing to lend,” said Perlmutter.
Daly knows that the Chicago lending market is very different from other cities he has worked with in the past. “Chicago is a very competitive lending market, and diverse.” said Daly, which is a plus because “no one competitor dominates the market.”