The housing market is on the decline; yet, not even a recession can keep Prudential Rubloff from success. Over the last year, the company’s market value increased by 10.5 percent, and has already increased by 5 percent year-to-date in a market which is currently down by 12.9 percent.

Prudential Rubloff Properties has been assisting the residents of Chicago in buying and selling their homes since 1930. The agents employed by Prudential Rubloff emphasize the emotional significance of a home to its inhabitants, an approach which serves the company well: Prudential Rubloff averaged $6.8 million in sales in 2010, almost double the earnings of its competitors.

As President and Chairman of Prudential Rubloff, no one is more proud of the company’s successful year than Michael Pierson.“We’re extremely pleased with our year-to-date results,” stated Pierson. “Our agents deserve all of the credit. They have done an outstanding job in a very tough market.”

Pierson stresses the importance of staying positive. “We think that the market is on the road to recovery, and we expect continued gradual improvement” says Pierson.

Pierson stresses the need for sellers to be realistic in their pricing, but above all he stresses the need for optimistic agents. The idea is that a sense of optimism from real estate professionals will create a sense of optimism for renters, sellers, and buyers alike.

The release of Prudential Rubloff Mobile, the company’s free mobile application, has also helped to lift Prudential Rubloff above the competition. The application allows users to view homes for rent or sale from mobile devices. Innovations such as this one may help explain how Prudential Rubloff ranked first in the Midwest and sixth nationally in the Prudential Real Estate network in 2010.