The 2011 NAR Member Guide reports that nearly two thirds of all Realtors have had a website for at least five years. Of that number, half use social media and only 10 percent blog on a daily basis.
According to AgentGenius, NAR reports that the most common information on Realtor websites is nothing blog- or social media-related, but their listings. Realtors reportedly spend a median of $250 to maintain a website per year, which is fairly low given that a quality IDX alone is more than $250 per year.
In addition, NAR members average three inquiries — or 3 percent of their business — from their websites. However, NAR also found 75 percent of its members use smartphones, an increase of 34 percent since 2009, and a positive step for an industry, whose average age is 56.
The “90 Percent of Realtors Don’t Blog” headline is quite eye-opening, until one reads in the story that 90 percent don’t do it on a DAILY basis. That makes it hardly surprising at all. Even busy agents who blog 4, even 5 times per week would have to say they don’t do it on a daily basis.
Anthony, that’s a good observation about that statistic. I did, however, find the fact that “75% of its members use smartphones” very enlightening. Maybe an emphasis on mobile sites and updated landing pages would increase the number of inquiries found online.