With more than two decades in lending, Jon Goldman’s personal approach and ability to understand the implications of financial systems sets him apart from other lenders. The statistics and accolades say it all: In just his first year at Guaranteed Rate Affinity, Goldman is already among the top three lenders nationwide in loan volume, quickly scaling his team to be the first $100 million producers in the Midwest, all while maintaining a remarkable Net Promoter Score of over 95 percent. He’s been featured in Mortgage Executive magazine’s Top 1% of Mortgage Originators in America for three years in a row, given the Scotsman Guide’s Top Originators award, voted Lender of the Year in Chicago Agent magazine’s 2017 Agents’ Choice Awards, and included in Who’s Who in Chicagoland Residential Real Estate seven times.

Mortgage industry success aside, one of Goldman’s biggest strengths is understanding his clients’ end goals and determining the most strategic approach to get the results they seek. “My client base ranges from first-time homebuyers to CEOs of large corporations,” he says. “I love their stories and connecting with them on a personal level. I care immensely about each and every one of my clients and have become personal friends with the majority of them. They trust me and refer me to their children, parents, colleagues and
friends.”

Goldman takes a businesslike approach to each transaction, making sure every step is clearly defined, maintaining communication throughout the process and keeping in mind the emotional aspect of the home financing process. “It is my job to get my client to the finish line as efficiently and smoothly as possible,” he says. Clients say he is knowledgeable and attentive, and that he treats them as if they were his only customer.

Although Goldman works around the clock, he is a family man at heart. “My family is the driving force behind everything I do,” he says. “Spending time with them and maintaining a work-life balance is one of the big keys to my success.”