Very happy with where she lives, Carrie McCormick wants everyone else to feel the same way. A luxury real estate broker with @properties, McCormick says her biggest accomplishment last year was hiring the right team of people to support her brand, vision and customers in Chicago. “I’ve been focused on investing in education and training,” she says. “My job is to provide a perfect real estate experience for my clients. I have built a support system that does just that. For my sellers, my marketing connects buyers to their homes emotionally.”
McCormick has tapped into the art of understanding and attracting luxury real estate consumers with a multifaceted approach — a combination of creative marketing, savvy business and relationship building.
“I understand my clients’ biggest commodity is time. That is why I take care of all the details so they don’t have to,” she says. “It’s also about being in the clients’ shoes, understanding their purpose and having a fundamental skill set. Selling real estate is knowing what you are selling and articulating what the value is.”
Year after year, that focus has led to her placement in the top 1 percent of Realtors for the Chicago Association of Realtors. She has also earned the association’s Bronze, Silver and Gold awards and been named a Top Social Media Contributor. Last year, she started a podcast to share tips and market information with other agents.
McCormick is available to clients 24/7 so that they have the best experience. “I communicate often and education them on the market,” she says. “I tell my clients that we are a team. It is important that we work together to create a successful outcome.”
With 19 years in real estate, she has accumulated an extensive database and network of professionals. Knowing that schools are an important factor when buying or selling a home, she partners with schoolsparrow.com and Chicago School GPS to provide additional resources and tools for clients. She also has an extensive social media following, which results in extra exposure for photos and videos of her listings. Paired with traditional marketing, it’s a winning combination.
A certified luxury home marketing specialist, McCormick has an eye for design and assists clients with setting the stage to close the transaction. She is a member of the National Association of Realtors, the Home Builders Association and Luxury Portfolio. Outside of work, she volunteers at Chicago Realtors to the Rescue, an organization that supports animals.