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Brian Moon, Founder, Moon Group

Berkshire Hathaway HomeServices KoenigRubloff

Berkshire Hathaway HomeServices KoenigRubloff

Even though he came from a family of real estate practitioners, the industry didn’t beckon to Brian Moon right away. His first career was as an option trader for foreign and domestic banks. “The environment was challenging and the money was good, but I wasn’t passionate about it,” he says. “I woke up at 4 a.m. and commuted three hours a day in order to make it work.” Encouraged by his family to “find something you love and it will never feel like work,” he discovered real estate was that outlet.

A Top Residential Producer from 2014 to 2017 and a 2018 Crain’s Most Influential Residential Real Estate Broker, Moon always puts relationships before money. “I’ve talked so many buyers out of buying, because it didn’t make sense once I walked them through the realities of it,” he says, noting he has also pushed sellers to hold firm and not sell their homes for less money.

“I love real estate, but the best part is meeting new people and blessing them with my hard work, integrity and passion,” he says. “I have a heart to serve others, and being a Realtor gives me a great platform to do that.”

In 2017, he was fortunate to meet a family through Zillow who purchased a new construction, single-family home in Lincoln Park for $2.6 million. Then he sold their $1 million condo in less than 90 days. “It was amazing to consult with them on sides of the transactions, but what I loved even more is that we are now very close and I consider them dear friends,” he says.

A Certified Negotiation Expert and short sale/foreclosure representative with a home staging certification as well, Moon is constantly looking to hone his skills and continues to take classes and pursue certification. His background is in new construction development, commercial and working with investors. Fifty percent of his business comes from sellers, followed by investors and first-time homebuyers.

Moon’s luxury business has grown from 20 percent to 50 percent annually since 2012. To support his growing brokerage, he added agents to his team. “Seeing someone else have success and supporting their growth is very rewarding,” he says. “Coaching them drives me to evolve as a leader and not be content with my success.”

Equally excited about his personal life, Moon and his wife gave birth to their third child just weeks ago.

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