Turning a negative into a positive: How agents improve the reputation of their industry

Contents

Cover Story

One of the most valuable traits that an agent needs for success is an impeccable reputation. But research shows that the general public’s trust in real estate agents is far below that of many other professions. Our expert agents tell us why this might be and how they believe the industry can build a more positive impression in
our cover story here.

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Agent Snapshot

Agent X

Real Estrange

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