Improving Your Business

Stories, articles and advice aimed at improving your business

Social Media Are the Future of Marketing New Homes

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web

New Green Tools of the Trade

By Laura Reedy Stukel In 2009, “green” real estate was white hot – a bright focus during a down market. But as the economy and the local real estate market tried to right-size itself this year, the green trend

How to Get Listings From Everyone You Meet

By Bob Corcoran Here’s the scenario: You’re at a large gathering of potential clients – let’s say a couple hundred people at a local PTA meeting. Three other agents are there, too, so you want to outshine them for

International Referrals Could Mean Big Business for Agents

By Tom Kelly While housing analysts continue to paint a rather anxious and uncertain picture for residential property in the near future, one emerging source of business for agents has been foreign buyers investing in the U.S., and another

Don’t Wait Until it’s Too Late: 8 Things You Must Do Now

By George Hedley Customers have stopped buying, companies are closing, banks have stopped lending, consumer confidence is falling and the list goes on. As a business owner, manager or leader your choice is simple: do what you know you

Design Your Way to a Sale

By Joan Kaufman Agents know that the key to success in real estate is to become an invaluable asset to your clients. Selling a home and preparing to move even in the best of times is a daunting task,

The Odd Couple: Divorce and Home Inspection

By James Clark It’s a sad fact of life that bad things happen to good people. Having a marriage end in divorce is something people never imagine will happen to them, but with the divorce rate so high you

The Life of a Relocation Coordinator

By Kate Santo Communication skills, the art of networking and attention to detail are the primary components of a relocation coordinator’s job. The ultimate objective of my position is to provide a seamless transition in moving an individual or

Between the Big and the Small

By Yuval Degani In building a brokerage and a brand, you’re faced with a variety of decisions including one that may seem simple: how big to grow your company. Is it better to stick to the close-knit crew of

Get Rid of the Junk!

By Paul Speredes When dealing with a new construction or rehab building, there are a whole bunch of variables to keep in mind before getting that home in tip-top shape for the market. One aspect that many people overlook

Affordable Tips to Market Yourself Through Networking

By Melinda Joseph and Cece Gonzales Vidito Networking is an important part of marketing and business development, regardless of the current economic conditions. There are ways to put yourself out there to gain exposure at no cost and receive

Keys to Success in Every Market

By Mark Zipperer Last year was clearly a challenging one for our industry, though my business was probably as strong as it has ever been. That interesting fact made me take a deeper look at what I was doing

Marketing to Younger, First-Time Buyers Can Pay Off

By Bob Corcoran With talk of extending and expanding the tax credit for first-time homebuyers in a number of ways, now is a great time to hone your skills in dealing with this particular type of client. With the

Seven Steps to Sell That Home Faster

By Pat Heydlauff Can you overcome a difficult real estate market to sell your client’s home by encouraging positive energy to enter it? What if you want to sell that home today? Are there things your client should do

What (Boomer) Women Want

By Stephen Reily While we knew that boomer women weren’t contemplating anything traditionally identified as “retirement,” we were surprised to learn something important about their thoughts about single homeownership: They aren’t going anywhere. In our recent survey, only a

Understand What and How the Boomer Consumer Thinks

By Jim Gilmartin Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Selling to boomers and older consumers is different

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