Improving Your Business

Stories, articles and advice aimed at improving your business

Homebuyers: ‘We want green homes’

Sustainable practices in real estate can increase sales and boost the community, according to a new study.

Staying safe on social media

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

Chicago’s KW offices come together as one

Team leader Josh Weinberg discusses the calculus behind the decision to bring the firm’s Lakeview, Lincoln Park and O’Hare brokerages under the umbrella of Keller Williams ONEChicago in October.

A young, serious African American woman sitting in a boardroom across the table from a young businessman. They are both wearing business suits and the man is looking at the woman and typing on a digital tablet. She is in focus and may be answering questions for a job interview.
Gender pay gap in commercial real estate grows to ‘staggering’ levels

This year’s release of the CREW Network’s benchmark study shows some backsliding in the industry, though there were a few bright spots as well.

Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Woman swimmer in a starting position
Get ready for the future of real estate by jumping into the deep end

It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

Growing personal wealth: How agents use what they know to invest in their future

Though brokers help their clients invest in real estate every day, many don’t have their own portfolios set up yet. Learn from real estate professionals who have done this successfully, whether purchasing rental buildings, flipping homes or serving clients who want to expand their stake in the market.

How to master the property management piece of your real estate investment portfolio

Brokers often assume they already know what they need to be successful landlords, only to find themselves in over their heads on their first rental. Here are a few common missteps and important tasks to keep in mind.

Taking a step toward financial freedom in a time of economic crisis

It’s been about two years since the National Association of Realtors launched its financial planning and assistance wing, the Center for Realtor Financial Wellness, and just in time to find its footing for the coming global recession.

6 real estate lessons from the woman who developed 1920s Chicago

In 1922, an unusual woman started a real estate firm in Chicago. She began with a single salesman who was still driving a taxi when he started, but within a couple of years built one of the nation’s largest firms, selling what would be more than $400 million today and employing hundreds of agents.

Big data geolocation game offers chance to invest without risk

A new augmented reality app promises to transform the way people think about buying and selling properties, using AI to turn players into virtual real estate magnates.

CoreLogic rolls out new tech tools

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

The new pandemic escapism is online home shopping

Now might be a good time for brokers to make sure their online assets are in order, according to a new report from Today.

Build, buy or partner? Creating a real estate technology stack that works

Sometimes it makes sense to build your own tech, whereas other situations call for an off-the-shelf solution or a vendor partnership. Which styles benefit different types of businesses and offices? Also, how can tech companies adapt to better serve the needs of real estate professionals?

A platform for expansion: @properties’ take on in-house development

In the big brand vs. boutique brokerage decision, most agents assume one of the main trade-offs is going to be between a relatively impressive suite of tools and support at the major companies versus a scaled-down but more nimble approach to technology at the smaller ones. But @properties is trying to have it both ways.

A local site that shows brokers Chicago from a new vantage point

Chicago Cityscape, an online information portal, provides a laser focus on data that gives brokers a strategic advantage, according to founder Steve Vance.

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