Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

While masks and social distance requirements may eventually fall by the wayside, much of the new real estate technology that has surfaced during the pandemic is likely to stick around for the foreseeable future.

Which social media platforms are Chicagoland brokers using to get their name out there? How much are they spending a year on social media? Find out in our newest survey!

Agents are swearing by the year-old Clubhouse app that allows more than 10 million users to host town hall-style audio-only forums on various topics.

How much are you spending on social media these days? How has that changed over the last year? Do you handle social media yourself? We want to hear it all in our new survey!

To update you on all the exciting new changes in the luxury market, we went directly to the source: luxury brokers. With much candor, they reveal how the market held up this past year, the types of properties that are moving, how the city compares to the suburbs, buyers’ evolving needs and their exciting predictions for the post-COVID world.

LaFido has spent more than 20 years in the industry working in luxury sales and training agents to work in the field. In 2016, he launched his Luxury Listing Specialist (LUXE) certification program.

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko

It is the ultimate equal opportunity tax code provision because it provides an efficient and effective means for individuals to grow their wealth.

The 2021 REACH recipients have collectively raised more than $700 million in capital, employ more than 125 people and represent a valuation of more than $1 billion.

A new pilot program in Chicago encourages granny flats and basement units, but a recent rule change enacted by Fannie Mae and Freddie Mac could make it difficult to secure home loans for buildings with existing ADUs and basement units that are not in compliance.

Housing secretary reaffirms U.S. commitment to closing the racial homeownership gap at a forum with NAR president and top housing officials.

Brokers may use their cell phones to make marketing calls and send marketing texts, if the cell phone does not have an app that will automate the dialing system.

SPONSORED: Zenlist was formed to provide a new kind of search experience that allows agents to invite clients to use the private app and connect early in the homebuying process, enabling them to search and discuss both public listings and thousands of listings from MRED’s Private Listing Network (PLN).

The National Association of Realtors sends a message to members that it is working to ensure that the proposed Protecting the Right to Organize Act will not hurt their status as independent contractors.

“This historic vote is the culmination of nearly two years of community input, conversation, and hard work, but it follows decades of harmful policies and practices that impact Black Evanston families to this day.” — 5th Ward Ald. Robin Rue Simmons