Tech

How builders use tech to attract clients

Smart-home technology is the new luxury amenity, according to a new report.

Industry adaptation at the intersection of COVID-19 and real estate technology

The contagious and debilitating nature of the virus has forced agents to adjust their business practices and marketing strategies to reach current and potential clients.

How have brokers’ office needs changed since COVID-19?

See what readers have to say about changes they’ve made in response to COVID-19.

How sales meetings, open houses and social media are changing in response to the pandemic

Learn why the transition back to work after the novel coronavirus shutdown offers an excellent opportunity to reevaluate needs for both agents and brokerage leaders.

Does your IDX measure up? Find out which tools rank highest

A new study reveals which internet data exchange tools are the best in terms of SEO, lead generation and more.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

How to make the most of the switch to virtual tours

Despite the current economic downturn, people are still buying and selling homes, and agents are adopting technology to inform and empower their buyers in the same way they had before.

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How tech can help Chicago’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Chicago ranks.

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

Innovation or disruption? The real state of the market

The word “disruption” has become somewhat cliche in real estate, but that doesn’t mean it’s not a real phenomenon. Lawsuits, venture capital, tech companies and shifts in consumer patterns all threaten to displace agents from the transaction. How can brokers and real estate companies prepare?

Weathering the next recession with self-dependence

It’s been a year of tests for @properties with the launch of its Pl@tform technology in Atlanta with independent brokerage Ansley Atlanta, and with the onset of the coronavirus-driven global recession, the brokerage will be tested again.

Disrupt, follow or get out of the way: Industry leaders offer their take on new market forces

You can’t put every kind of technological innovation in the industry, from online discount brokers to iBuyers to comparative market analyses powered by artificial intelligence, into the same bucket. Learn how industry leaders and technology trailblazers say brokers need to adapt.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

DreamTown unveils new tools and Century 21 connects globally

Next-gen search technology and a new CRM are among the upgrades announced by DreamTown, and the world gets smaller for Century 21.

Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

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