Improving Your Business

Stories, articles and advice aimed at improving your business

Best Practices With Email Marketing

By Matthew Collis Some self-proclaimed “experts” have said that email marketing is dead. Others swear by it. But at the end of the day, email marketing can be highly effective if it’s done right. In our business, IXACT Contact,

5 Things Real Estate Offices Need to Know About Health Reform

By Sean O’Connor Real estate offices have so many things to worry about, from managing staff, to keeping pace with new listings, to marketing to attract new customers, and finally, to making a profit in today’s challenging economies. And

Four Tips For REO Open Houses That Can Pay Big

By Bubba Mills In today’s real estate market, if you know what you’re doing in the real estate owned (REO) arena, times can be better than good, even excellent – and definitely

5 Basic Business Tips for Startup Brokerages

By Deborah Sweeney You’ve logged the hours, sat in class or on your computer for however long your particular state has deemed necessary to become a licensed Realtor, and done the required work. You’ve attained a license and have

3 Things You Can Do to Help Renters Become Homeowners

By Valerie Byrd Unfortunately, in our current economy, many have become jaded about what used to be enthusiastically called “the American Dream.” Until recently, it was just assumed that homeownership was a life goal that all Americans should strive

How to Become a Chicago Neighborhood Expert, Part 2

In my last article, Part 1 of How to Become a Chicago Neighborhood Expert, we talked about setting up a blog as your online “hub,” and starting to create content to share on your blog and social media sites.

Make This Your Red-Hot Summer Selling Season

By Bob Corcoran Have you been outside to check your thermometer? Trust me, the temperature is rising. Summer is shaping up to be a hot one – not just literally, but also for the traditional real estate market. Finally,

How Do Clients Perceive You? The Importance of Feedback in Business

By Matthew Collis for AGBeat Many business professionals underestimate the importance of feedback and the value that it can bring to their business. No one likes receiving criticism, but feedback, both the positive and negative variety, can teach us

Social Media and Video – Are You Thinking Big Enough?

I watched a video today about a nine-year-old boy in Los Angeles named Caine Monroy. Take a moment to watch the video yourself and get a full understanding of the story before reading the rest of this. Done? Ok.

Manipulating vs. Negotiating: One Can Kill Your Business

By Bob Corcoran Every day all across the country, many real estate agents are dying a slow death. What’s worse, they’re sticking the stake through their own hearts one millimeter at a time. A long, slow, painful death. And

Negotiation Know-How: 6 Keys to Masterful Deal Making

By Arthur Wylie Whether in your business or personal life, making deals – from the biggest ones that take months to finalize and involve teams of lawyers, to the nominal ones that are sealed with a handshake after a

FHA Verification – A Tale of Shakespearian Proportions

FHA-approved or not FHA-approved? That is the question. You’ve been there – looking up condo listings for a client who is FHA-approved, only to find out the overzealous list agent just marked every available sales option on the MLS.

How to Become a Chicago Neighborhood Expert

With almost 90 percent of all potential clients starting their home search online, most of us understand the power of being found in Google and other search engines when potential clients are looking for a Chicago broker. But have

The Discipline Factor

It’s amazing how climate can change attitude and production. We are so fortunate to have seasonal change in our region; fortunate because along with market changes, simple things like sunshine can get everyone moving again. This cyclical change in

How to Sell a Home with a Giraffe in the Kitchen

Last summer, I received a referral from a couple that was looking to sell their Westchester home. As many of you know, Westchester is located right near the Brookfield Zoo. Like many of the homes in Westchester, theirs was

Make Money When Old Meets Young

By Bob Corcoran If you’re looking for a strategy to make some money over the next 20 years, you need to think young…and old. Word is out from the National Association of Realtors (NAR) that both Baby Boomers and

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